ProjectBrand Identity

Brand Identity 2021
Associated creatives
Tags
Description
Two white rectangular recipe cards featuring bold black serif typography are displayed side by side on a textured neutral background. The cards display numbered recipe titles with small highlight tags in green and yellow indicating preparation times. Typography is clean and structured with horizontal dividing lines across the cards. The composition is shot from directly overhead with soft natural lighting and subtle shadows.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Pure White (70%)
Jet Black (30%)
Background
Paper Texture
Context
Advertising Campaign