Nordic Hotels & Resorts

Oct 2022

Nordic Hotels & Resorts explores a new visual language through this comprehensive brand identity project. The design system integrates custom typography and bespoke emblems, drawing from deep earth tones and rich textures to reflect the unique character of venues like Sommero and Ekspedisjonshallen. Graphic design by Bielke&Yang and type design by Bobby Tannam define the project, utilizing a cohesive combination of serif and sans-serif typefaces. The execution relies on a minimalist approach to graphic design and typography, focusing on tactile materiality and clean, sophisticated compositions. Captured with natural light, the visual assets lean into a warm, commercial aesthetic. Detailed applications include embroidered textiles, stationery, and editorial layouts that emphasize consistent branding across the hospitality group.

Horizontal, Commercial, Warm

Hotels