This brand identity project for Nordic Hotels & Resorts encompasses a comprehensive visual system across print, motion, and textile applications. The collateral leans into a sophisticated, earth-toned palette, utilizing bespoke typography and custom line-art illustrations to unify diverse hospitality venues including Sommerro and Ekspedisjonshallen.
Executed with graphic design by Bielke&Yang and type design by Bobby Tannam, the project emphasizes tactile textures and clean compositions. Macro photography and natural light highlight details ranging from embroidered linens and woven fabric patterns to editorial-style paper goods, creating a cohesive visual narrative within the hospitality sector.
