Brand Identity 2022

Description

A close-up photograph features a round metallic pin resting atop a textured burgundy book cover. The pin displays an engraved abstract graphic emblem in a matching deep tone with polished metallic outlines. The book exhibits a geometric woven pattern across its surface, creating tactile depth. Soft, directional lighting highlights the contours of the pin and the rich texture of the fabric. Designed as part of the brand identity project for Nordic Hotels & Resorts, with graphic design by Bielke&Yang and type design by Bobby Tannam.

Style

Horizontal, Commercial, Warm, Tactile

Techniques

Macro, Natural light

Color

Background

Fabric Texture

Context

Advertising Campaign