VG

Aug 2025

The brand identity for VG focuses on a bold, high-contrast aesthetic designed for digital publishing and media application. Developed by Bielke&Yang and illustrator Ole Magnus Saxegaard, the project centers on a distinctive palette of deep red and white, anchored by clean, minimalist typography and an expansive variable font system that spans from light to black weights. The design system is built for versatility, utilizing a three-tiered news impact structure and modular grid layouts to organize diverse editorial content. Beyond print and static typography, the identity integrates dynamic motion graphics, showcasing how the system scales across digital interfaces, mobile app screens, and physical brand touchpoints. The visual language leverages rhythmic, kinetic motion and stark color blocks to maintain clarity in high-volume editorial environments. The execution features custom character illustrations and technical typography, creating a cohesive visual hierarchy intended for cross-platform media communication.

Horizontal, Commercial

Motion Graphics

Digital Media & Publishers

Solid Colour

Brand Film / Corporate Video