Nissan: ANIMALERT
Brand
Date
Mar 2025
Description
Nissan's ANIMALERT campaign draws attention to the conservation of the endangered Amami rabbit on Amami Oshima island. Developed by TBWA HAKUHODO, the spot addresses the threat posed by road traffic to the island’s unique wildlife. The commercial utilizes a cinematic, moody visual approach. Through monochrome live-action sequences, the footage captures the environment of the Amami Oshima roadway under atmospheric lighting, highlighting the contrast between the natural habitat and vehicular presence.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Color
Chocolate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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