Nissan
ANIMALERT
Brand
ProjectANIMALERT
Date
Mar 2025
Description
Nissan explores the intersection of wildlife conservation and automotive safety in this campaign for the ANIMALERT initiative. Developed by agency TBWA HAKUHODO, the project focuses on the protection of endangered Amami rabbits on Amami Oshima island. The commercial utilizes a live-action technique to document the environmental risks posed to local fauna near roadways at night. Captured with cinematic, moody lighting and a monochrome palette, the film serves to raise awareness regarding wildlife road safety.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Luxury Automotive
Color
Chocolate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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