Nissan ANIMALERT 2025

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This video commercial for Nissan titled ANIMALERT, created by TBWA HAKUHODO, highlights the conservation crisis facing endangered Amami rabbits on Amami Oshima island. The sequence features a live-action Amami rabbit standing near a dark roadway at night under moody lighting, with vehicle headlights casting a bright glow in the background. Japanese subtitles accompany the narration detailing the dangers of roadkill for the local wildlife. The cinematic tone and atmospheric lighting emphasize the urgent environmental message.