Nike/NOCTA Brand & Social Collateral 2025

Description

A striking creative visual created for Nike/NOCTA under the creative direction of Matija Gabrilo. The subject wears a muted dark cap pulled low and an olive technical zip-up jacket, raising both hands clad in branded graphic gloves before their face. Direct flash lighting captures bright motion blur across the hands, creating glowing amber trails against the pitch-black backdrop.

Style

Editorial, Vertical, Moody, Gritty

Techniques

Long exposure, Flash

Industries

Streetwear

Color

Background

Black Seamless

Context

Advertising Campaign