Nike

Nov 2024

The Nike Shox Ride 2 Holiday 2024 campaign highlights the technical design of the footwear through a series of dramatic, low-key studio editorials. The project leans into a monochrome aesthetic, utilizing sharp geometric shadows and high-contrast lighting to accentuate the sneaker's structural cushioning columns and metallic textures. Photographed by Calvin Pausania and directed by Florian Joahn, the campaign features model Nelson Gariba in a series of avant-garde compositions. The visual narrative centers on the relationship between the athletic silhouette and its architectural environment, with hair styling by Keanna Williams contributing to the overall sleek, cinematic finish.

Vertical, Commercial, Moody, Monochrome

Low-key / chiaroscuro

Sportswear

Set-dressed

Advertising Campaign