Nike: Nike Shox Ride 2 Holiday 2024 Campaign

Nov 2024

The Nike Shox Ride 2 Holiday 2024 campaign highlights the technical design of the footwear through a series of dramatic, studio-based editorial visuals. The project channels a moody, high-contrast aesthetic, utilizing low-key lighting and geometric shadows to emphasize the metallic textures and signature cushioning pillars of the sneaker. The campaign features direction by Florian Joahn and photography by Calvin Pausania, with styling contributions from hair stylist Keanna Williams. Model Nelson Gariba appears throughout the series, captured in dynamic, low-angle compositions that lean into a sculptural, monochromatic studio environment. The visuals focus on the footwear's construction, maintaining a clean and avant-garde focus across the entire set.

Vertical, Commercial, Moody, Monochrome

Low-key / chiaroscuro

Set-dressed

Advertising Campaign