Nike Nike Shox Ride 2 Holiday 2024 Campaign 2024

Description

This commercial campaign image for the Nike Shox Ride 2 Holiday 2024 project features model Nelson Gariba captured from a dramatic low-angle perspective. The subject wears dark metallic outerwear and matching pants, styled with black Nike Shox sneakers featuring glowing cushioning columns. The atmospheric studio set is rendered in deep tones with stylized lighting highlighting the footwear as the primary focal point. Calvin Pausania photographed the scene under the direction of Florian Joahn, with hair styling by Keanna Williams.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign