Nike Nike Shox Ride 2 Holiday 2024 Campaign 2024

Description

This commercial campaign editorial for Nike features two models posed dramatically against a moody, dark studio backdrop. The lighting is low-key and dramatic, casting sharp shadows and highlighting the metallic and dark textures of their outfits. Prominent in the composition are the Nike Shox sneakers worn by the subjects. The image was photographed by Calvin Pausania and directed by Florian Joahn, with hair styling by Keanna Williams and modeling by Nelson Gariba.

Style

Vertical, Commercial, Moody, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign