Nike Nike Shox Ride 2 Holiday 2024 Campaign 2024

Description

This striking commercial image is part of the Nike Shox Ride 2 Holiday 2024 Campaign, photographed by Calvin Pausania with direction by Florian Joahn. The composition employs a dramatic low-angle perspective, emphasizing a prominent sneaker in the immediate foreground while a model poses dynamically above in a dark, sculptural studio environment. The model wears layered black apparel with textured details, complemented by hair styling from Keanna Williams. The lighting is moody and low-key, casting deep shadows across the angular geometric set pieces and highlighting the metallic and reflective accents of the footwear. The overall aesthetic is avant-garde and cinematic, conveying a sleek urban energy.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign