Nike Nike Shox Ride 2 Holiday 2024 Campaign 2024

Description

This vertical studio photograph captures a bottom sole view of the Nike Shox Ride 2 sneaker as part of the Nike Shox Ride 2 Holiday 2024 Campaign. Photographed by Calvin Pausania with direction by Florian Joahn, the shoe features a black outsole highlighted by distinctive glowing circular cushioning pillars. The minimalist composition presents the footwear vertically against a dark, seamless background, emphasizing the technical construction and distinctive cushioning design of the silhouette. The lighting creates a high-contrast low-key aesthetic that focuses entirely on the textured tread pattern and signature Shox columns.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Footwear

Color

Background

Black Seamless

Context

Advertising Campaign