Nike

Dec 2025

The Nike Puffer 2025 campaign masterfully bridges the gap between high-performance sportswear and cutting-edge streetwear culture through a series of striking, cinematic portraits. Photographed by Suzie & Leo, the project leans into a moody, high-contrast aesthetic that elevates the humble puffer jacket into an object of serious editorial desire. By utilizing live-action techniques and a sophisticated play of light, the visuals emphasize the technical specifications of the apparel while maintaining a sharp focus on individual identity. Featuring K-pop sensation Karina Yu Jimin alongside a diverse cast of dancers and athletes, the imagery channels a raw, kinetic energy that is further amplified by the expert vision of movement director Simon Donnellon. Whether captured in the soft, diffused beauty light of a studio or draped in the dramatic shadows of a low-key setting, the subjects inhabit the gear with an intensity that feels both athletic and aspirational. The integration of bold, red graphic typography provides a crisp, modern layer of communication, grounding the campaign in the distinct Nike visual language. With its refined approach to editorial minimalism and meticulous attention to textural detail, this campaign succeeds as a powerful commercial showcase that defines the intersection of movement, fashion, and functional design for the upcoming season.

Editorial, Commercial, Cinematic

Beauty Light

Sportswear, Fashion