BrandNike
ProjectNIKE PUFFER 2025

Nike NIKE PUFFER 2025 2025
Associated creatives
Tags
Description
This close-up portrait from the Nike Puffer 2025 project features a person holding a basketball in a tightly framed composition. The subject has medium-length brown hair and a direct, intense expression, captured with textured skin detail. Low-key lighting creates deep shadows and stark highlights across the face, emphasizing the dramatic mood. The image was photographed by Suzie & Leo, with movement direction by Simon Donnellon and styling collaboration featuring Karina Yu Jimin. Red text graphics appear subtly in the corners against a dark background.
Style
Editorial, Vertical, Moody, Grainy
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (70%)
Background
Grey Seamless
Context
Advertising Campaign