Nike NIKE PUFFER 2025 2025

Description

This vertical advertising image for Nike features a woman wearing a black puffer jacket while holding a basketball. She poses in a moody, low-key setting with atmospheric lighting casting subtle highlights across her jacket and the basketball. Bold red typography overlays the lower section of the frame with the words Swoosh Puffer alongside accompanying Chinese characters. The composition is tight and focused, capturing a powerful athletic stance captured by photographers Suzie and Leo.

Style

Vertical, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Basketball

Color

Background

Black Seamless

Context

Advertising Campaign