BrandNike
ProjectNIKE PUFFER 2025

Nike NIKE PUFFER 2025 2025
Associated creatives
Tags
Description
This striking portrait from the Nike Puffer 2025 project features a close-up shot of an individual with slicked-back blonde hair and winged eyeliner, wearing a glossy black puffer jacket. The lighting is direct and creates sharp definition across the facial features, highlighting a serious expression. The dark, minimalist background accentuates the glossy texture of the outerwear. Photographed by Suzie & Leo with movement direction by Simon Donnellon and featuring Karina Yu Jimin.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (50%)
Background
Black Seamless
Context
Advertising Campaign