Jordan: Why Not 5s
Brand
Date
Sep 2022
Description
Jordan showcases the Why Not 5 basketball sneaker in this dynamic commercial project. The film follows a young protagonist exploring the footwear, emphasizing its technical design through a blend of live-action cinematography and animated graphic elements. Produced by Golden LA with creative direction from the team at Ghost Pistols, the spot utilizes fast-paced editing and vibrant color grading. Set against stylized virtual basketball courts, the narrative highlights the shoe's construction through various angles and VFX visual effects, maintaining a minimalist aesthetic throughout the production.
Style
Horizontal, Commercial, Action, Minimalist
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Scarlet
Background
Street
Context
TVC / TV Commercial
Associated creatives
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