Jordan: Shattered Backboard

Jul 2025

Jordan revisits a pivotal moment in basketball history with 'Shattered Backboard', a campaign that blends stop-motion animation and mixed-media techniques to recount the 1985 European exhibition tour. Produced by Elsewhere Films with creative direction from the team at Doubleday & Cartwright, the project leans into a nostalgic aesthetic, utilizing a theatrical stage and painted backdrops to frame its narrative. The film employs a distinct cinematic visual style, integrating miniature helicopter models and vintage map graphics to reconstruct the event. Post-production and VFX were managed by Final Cut US, with music and sound design provided by Machine.

Horizontal, Cinematic, Monochrome, Nostalgic

Animation

Set-dressed

Advertising Campaign, Brand Film / Corporate Video