Brand
ProjectWater Efficiency
NI Water Water Efficiency 2025
Associated creatives
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Description
This animated video for the Water Efficiency project by NI Water, created with AdSmart from Sky, illustrates everyday suburban environments and water conservation practices. The sequence features stylized residential houses, streets, and characters engaged in gardening activities while highlighting sustainable habits. The bold flat-design illustration style utilizes clear graphic shapes, vibrant color blocking, and smooth motion graphics to convey environmental messaging effectively. The animation guides viewers through simple household changes to reduce water consumption in outdoor spaces.