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Brand
NI Water
ProjectSewage

NI Water Sewage 2025

Associated creatives

AdSmart from Sky
AdSmart from SkyAgency / Creative

Tags

animated characterblue water dropletwater dropletcartoon characteranimated water character

Description

This animated video created for NI Water by AdSmart from Sky illustrates sewer blockages caused by improper waste disposal. The sequence features a blue water droplet character navigating through a plumbing pipe filled with flushed cotton buds, wet wipes, and food grease. The bright, stylised animation style uses a clean 2D vector aesthetic with expressive characters to deliver an environmental public awareness message.