New Balance: #WeGotNow
Brand
Date
Apr 2024
Description
New Balance presents the #WeGotNow campaign, featuring professional basketball player Zach LaVine. The film captures the athlete on an indoor court, framed by floor-to-ceiling windows and an urban city skyline. Produced in a live-action technique, the project leans into a minimalist aesthetic. The edit prioritizes dynamic motion and intimate portraits, utilizing natural light to define the space and action. Music and sound design are provided by SoStereo.
Style
Vertical, Action, Cinematic, Minimalist
Industries
Color
Jet Black
Light Grey
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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