New Balance: Tyrese 06 ProRes
Brand
Date
Dec 2025
Description
New Balance presents this commercial video project featuring a rhythmic, athletic performance set against a stark, minimalist environment. The production utilizes a raised hexagonal stage flanked by a white tiled wall, incorporating suspended basketball hoops to establish a structured, industrial visual language. The spot features dynamic, live-action movement, with the subject styled in casual sportswear. Creative and agency direction for the campaign was provided by VML New York, with sound design and music production handled by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Beige
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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