New Balance: The Best Running shoes on earth
Brand
Date
Apr 2024
Description
New Balance captures the essence of global running culture in this commercial campaign. The film traces the journey of athletes through diverse terrains, moving from vast desert landscapes to dense urban environments. Utilizing live-action techniques and natural light, the production focuses on the rhythmic mechanics of the sport, from pre-run preparation to mid-stride movement. The project emphasizes the versatility of the footwear across varying geographical settings. Sound design was provided by SoStereo.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Cobalt
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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