New Balance: The 327 Collection
Brand
Date
Apr 2024
Description
New Balance presents 'The 327 Collection,' a dynamic campaign focused on its latest footwear release. The footage, shot on an outdoor basketball court, integrates active lifestyle scenes with close-ups of the sneaker designs. The project leans into a clean, commercial aesthetic, utilizing natural light to highlight the texture and color profiles of the collection. Sound design and original music were provided by SoStereo to accompany the live-action sequences.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Crimson
Lime
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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