New Balance: Sydney McLaughlin
Brand
Date
Apr 2024
Description
New Balance spotlights athlete Sydney McLaughlin in this athletic apparel and footwear campaign. The promotional video highlights a collection of sportswear, featuring performance jackets, cropped tops, and sneakers through a series of dynamic cuts. The execution relies on clean studio framing and crisp product close-ups to maintain a polished aesthetic. Sound design by SoStereo complements the live-action technique, reinforcing the active focus of the brand's latest apparel range.
Style
Vertical, Commercial, Clean, Polished
Industries
Color
Jet Black
Pure White
Navy
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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