New Balance: Syd 06 Social ProRes
Brand
Date
Dec 2025
Description
This dynamic social campaign for New Balance spotlights performance sportswear through a series of high-energy, vertical video assets. The production features a female athlete navigating both outdoor running tracks and minimalist, tiled studio environments to showcase the brand's latest apparel line. Captured with a clean, live-action technique, the film focuses on athletic motion and crisp framing. VML New York led the agency and creative development, with audio integration provided by MAS-Music and Strategy.
Style
Vertical, Commercial, Action, Clean
Industries
Color
Jet Black
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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