New Balance: Saka 15 ProRes
Brand
Date
Dec 2025
Description
New Balance highlights its latest athletic footwear in this commercial for the Saka 15 ProRes campaign. The production, spearheaded by the team at VML New York, leans into a minimalist studio aesthetic to focus on the movement and technical skill of the athlete. The film utilizes dynamic camera work, transitioning between close-ups and overhead shots to frame the action. Set against a backdrop of white tiled walls and circular green turf, the project maintains a live-action technique that highlights the gear in a controlled, clean environment. Sound design for the spot was managed by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Beige
Pure White
Background
Set-dressed, Residential Building
Context
TVC / TV Commercial
Associated creatives
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