New Balance
Running Signature - Quincy
BrandNew Balance
ProjectRunning Signature - Quincy
Date
Jul 2026
Description
New Balance presents 'Running Signature - Quincy,' a dynamic commercial feature spotlighting the brand's latest performance footwear. The production centers on an athlete in motion against a stark, minimalist studio set, utilising sharp lighting and racing line motifs to frame the technical design of the product. Moving between focused close-ups of footwear and energetic movement, the piece incorporates detailed visual effects to enhance the narrative of athletic performance. Post-production and VFX work was led by Brickyard, ensuring the integration of product detail and action-oriented imagery.
Style
Vertical, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Sportswear
Color
Pure White
Jet Black
Butter
Background
White Seamless
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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