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New Balance

Running Signature - Quincy
Date

Jul 2026

Description

New Balance presents 'Running Signature - Quincy,' a dynamic commercial campaign spotlighting athletic performance and footwear through a high-energy lens. The project captures an athlete in motion against a minimalist white studio set, accented by stark black racing lines to emphasize speed and movement. The production utilizes live-action technique paired with precise VFX / visual effects to highlight technical product details and accessories. The aesthetic is defined by a clean, cinematic approach that focuses on the interplay between athletic action and brand-focused product integration.

Style

Vertical, Action, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Sportswear

Color
Pure White
Jet Black
Butter
Background

White Seamless

Context

Advertising Campaign, TVC / TV Commercial

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