New Balance: Ohtani 15 ProRes
Brand
Date
Dec 2025
Description
New Balance spotlights athlete Shohei Ohtani in this commercial campaign, capturing the baseball star through a series of dynamic athletic movements and controlled portraiture. The film utilises live-action technique to document the performer handling sports gear against a minimalist, light-coloured tiled backdrop defined by a prominent blue graphic element. Produced by VML New York, the project relies on a blend of natural and studio lighting to maintain a clean visual aesthetic. The soundscape is provided by MAS-Music and Strategy, rounding out the production which leans into horizontal formatting for brand-focused digital distribution.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Denim
Background
Textured Backdrop
Context
TVC / TV Commercial
Associated creatives
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