New Balance
New Balance Street Classic
Brand
ProjectNew Balance Street Classic
Date
Jan 2025
Description
New Balance presents the Street Classic campaign, a series of editorial fashion portraits that highlight the brand's latest apparel collection. Captured by photographer Mounir Raji, the project leans into a minimalist aesthetic, utilizing a neutral studio backdrop to focus on the textures and relaxed silhouettes of the sportswear pieces. The series features model Mamadou Diagne, styled in graphic-led streetwear, including oversized tees and cargo trousers. The execution emphasizes a clean, consistent visual language through the use of soft, diffused lighting. The project was completed with makeup artistry provided by Sarah Cloe.
Style
Vertical, Clean
Industries
Sportswear
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.