New Balance
New Balance Street Classic
Brand
ProjectNew Balance Street Classic
Date
Jan 2025
Description
New Balance presents the Street Classic collection, a sportswear series captured in this editorial portrait project. The imagery centers on a minimalist aesthetic, utilizing a neutral studio backdrop to emphasize the relaxed, layered fit of the apparel. Photographer Mounir Raji employs soft, even lighting to highlight the clean lines of the graphic t-shirts and cargo trousers. With styling contributions by Sarah Cloe and modeling by Mamadou Diagne, the work leans into an analogue film quality, grounding the collection in a refined, everyday fashion context.
Style
Vertical, Clean
Industries
Sportswear
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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