New Balance: New Balance Street Classic
Brand
Date
Jan 2025
Description
New Balance presents the Street Classic campaign, a series of editorial portraits highlighting the brand's latest apparel collection. The project leans into a clean sportswear aesthetic, focusing on the intersection of casual comfort and functional design. Photographer Mounir Raji leads the visuals, capturing model Mamadou Diagne against a minimalist studio backdrop. The styling features layered, relaxed-fit silhouettes, including graphic t-shirts and utility trousers. With makeup by Sarah Cloe, the imagery utilizes soft, diffused lighting and a warm analogue-inspired film finish to ground the commercial styling in an editorial frame.
Style
Vertical, Clean
Industries
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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