New Balance: In The Details
Brand
Date
Oct 2025
Description
This documentary film provides an observational look at the manufacturing process behind New Balance footwear. Shot on location at the company’s production facility in Flimby, Cumbria, the piece documents the industrial environment, shifting from exterior landscape shots to the granular details of the factory floor. Produced by Generation Works, the film highlights the assembly lines, specialized machinery, and embroidery equipment involved in the construction of athletic footwear. Utilizing a clean, live-action technique, the project leans into an industrial aesthetic to showcase the mechanics of high-volume production.
Style
Documentary, Horizontal, Clean
Industries
Color
Charcoal
Pure White
Jet Black
Background
Factory
Context
Documentary
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