New Balance: Hoops
Brand
Date
Apr 2024
Description
New Balance explores the functional realities of sportswear accessibility in 'Hoops,' a commercial campaign that captures candid conversations around sizing and product availability. The film features young Black men discussing their experiences with apparel and footwear, anchored by a setting that shifts between an outdoor conversational space and a gymnasium. Utilizing a clean, live-action technique, the project leans into natural lighting to support a documentary-style aesthetic. The focus remains on the subjects' dialogue and the brand’s graphic-heavy apparel, with music and sound curation provided by SoStereo.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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