New Balance
Hi Vis Runnovation
Brand
ProjectHi Vis Runnovation
Date
Jul 2026
Description
New Balance presents Hi Vis Runnovation, a sportswear campaign centered on the intersection of urban movement and visibility. The project leans into a moody aesthetic, capturing runners as they navigate city streets after dark. Through live-action technique and a low-key chiaroscuro lighting style, the film emphasizes the reflective properties of the apparel against high-contrast, shadowed environments. Post-production finishing by Brickyard refines the cinematic atmosphere, highlighting the interplay between ambient city light and the subjects in motion.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Forest Green
Scarlet
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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