New Balance: For Any Run
Brand
Date
Feb 2023
Description
For Any Run is a dynamic sportswear campaign for New Balance that anchors a high-energy narrative in a rural, agricultural landscape. The film captures an elderly woman in motion, punctuating the scene as she leaps over a wooden fence, paired with sequences of a child herding sheep across open terrain. The project leans into a warm aesthetic, utilizing natural light and earth-toned colour grading to establish a grounded, cinematic atmosphere. Production was led by the agency Saatchi & Saatchi USA, with production support from REVERIE Content and Visual Creatures, bringing a live-action technique to the forefront of the brand's storytelling.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Color
Pure White
Mint
Background
Forest
Context
TVC / TV Commercial
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