New Balance: Anthem
Brand
Date
Jun 2024
Description
New Balance presents 'Anthem', a commercial spot highlighting a diverse range of athletic disciplines within a studio environment. The production moves through track and field, tennis, basketball, soccer, and baseball, focusing on the movement and performance gear of the featured athletes. Set against a minimalist tiled backdrop, the visuals utilize clean, bright lighting to frame the apparel and athletic equipment. The project features sound design and music by Wave Studios NY, complementing the live-action technique employed throughout the commercial.
Style
Horizontal, Commercial, Clean
Industries
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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