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New Balance: Anthem 15 Social ProRes

Date

Dec 2025

Description

New Balance presents 'Anthem 15', a commercial campaign centered on the intersection of athletics and style. The project features a series of live-action vignettes set within a controlled studio environment, showcasing athletes in motion alongside various sporting equipment. The creative focus prioritizes dynamic movement and clean, graphic compositions. Each sequence utilizes tiled backdrops and a structured visual language to highlight the performance apparel. Sound design and music composition for the project were provided by MAS-Music and Strategy.

Style

Vertical, Commercial, Action, Clean

Industries
Color
Navy
Pure White
Medium Grey
Background

Set-dressed

Context

TVC / TV Commercial

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