New Balance: New Balance
Brand
Date
Sep 2026
Description
New Balance presents this sportswear commercial, centered on the theme of athletic endurance. The narrative follows a runner navigating an urban bridge, with the production team at Loop Studios and Looney Content utilizing a live-action technique to capture the movement. The piece employs cinematic framing and slow motion to underscore the subject's steady pace. Through the use of a desaturated color palette, the film maintains a cool, atmospheric tone that emphasizes the industrial environment surrounding the performance.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Techniques
Slow motion
Industries
Color
Navy
Jet Black
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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