mytheresa Pre-Fall 2024 2024

Description

Model Penelope Ternes poses holding a vibrant yellow Mytheresa branded box against a smooth grey studio backdrop. She wears a structured, oversized beige utility jacket with a high collar and belted waist detail. Shot by photographer Jorin Koers for the Pre-Fall 2024 campaign, the composition features soft directional studio lighting, sleek wet-look swept-back hair, and a bold red lip, framed with subtle analogue film borders.

Style

Vertical, Commercial, Clean

Techniques

Analogue / film, Soft Light

Industries

E-commerce Platforms

Color

Background

Grey Seamless

Context

Advertising Campaign