Brand
ProjectPre-Fall 2024

mytheresa Pre-Fall 2024 2024
Associated creatives
Tags
Description
Model Penelope Ternes crouches in a low pose for the Mytheresa Pre-Fall 2024 campaign, photographed by Jorin Koers with art direction by Mattia Nobile. She wears an oversized, textural slate grey shearling coat with wide lapels and draped extra-long sleeves reaching the floor, styled over sheer black tights and dark pointed heels. Her hair is slicked back into a wet look by Hester Wernert, complemented by bold crimson lipstick and pale skin makeup by Philipp Verheyen. The composition is framed in a vertical studio format against a soft, muted grey seamless backdrop with visible analogue film border edges.
Style
Editorial, Vertical, Cool, Tactile
Techniques
Analogue / film, Soft Light
Industries
Designer Fashion
Color
Slate (70%)
Off-Black (30%)
Background
Grey Seamless
Context
Advertising Campaign

