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Mosh: Brand Identity

Brand
Mosh
Date

Oct 2020

Description

Mosh introduces a refreshed brand identity that centres on a minimalist graphic style, blending bold typography with whimsical illustrative vignettes. The project spans digital animation and outdoor advertising, establishing a cohesive visual system across various urban touchpoints. The identity, crafted by Universal Favourite with illustration by Mark Long, employs a vibrant green and cream palette alongside clean vector-style lines. The artwork features playful characters and graphic icons that maintain a consistent, uncluttered aesthetic across both static posters and motion assets. Execution focuses on bold serif typography and clear, simple iconography. The campaign assets are positioned in high-visibility transit environments, integrating the illustrative branding with commercial communication.

Style

Horizontal, Clean, Artistic

Techniques

Typography

Background

Solid Colour

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