Mosh
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2020
Description
The Mosh brand identity project introduces a playful and cohesive visual system across print and digital media. Developed by Universal Favourite with illustration by Mark Long, the project leverages a minimalist graphic style that balances clean, bold typography with whimsical spot illustrations. Anchored in a distinct green palette, the identity utilizes vector-based animation and sharp vector graphics to translate complex health and lifestyle topics into approachable visual narratives. The execution spans outdoor advertising and dynamic social content, maintaining visual consistency through a unified use of solid tones and character-driven design.
Style
Horizontal, Clean, Artistic
Techniques
Typography
Background
Solid Colour
Associated creatives
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