Butter Baby: Brand Identity

Brand

Butter Baby

Date

Nov 2025

Description

Butter Baby establishes a distinctive visual identity that merges commercial food presentation with playful 3D character design. The project, encompassing everything from interior architectural concepts to mobile interface design, leans into a vibrant color palette defined by warm, monochromatic yellows and clean, minimalist layouts. The visual language is anchored by whimsical 3D rendering and motion graphics featuring a recurring mascot. These digital elements translate into a cohesive physical presence through curated storefront architecture and collectible merchandise. Collaborative creative direction was provided by Universal Favourite, Double Up Studio, Daniel St Vincent, Crosby Studios, and Butter Baby. The identity leverages 3D CGI and dynamic motion graphics to create an immersive, futuristic brand environment.

Style

Vertical, Commercial, Clean

Techniques

3D render / CGI

Color

Golden Yellow

Context

Advertising Campaign, Brand Film / Corporate Video