Butter Baby

Nov 2025

Butter Baby establishes a distinctive visual identity that merges commercial food presentation with playful 3D character design. The project spans architecture, motion graphics, and digital interface design, grounded in a vibrant, monochromatic yellow palette that creates an immersive, stylized environment. Executed through a collaboration between Universal Favourite, Double Up Studio, Daniel St Vincent, and Crosby Studios, the identity leans into clean, minimalist aesthetics. The creative output includes complex 3D render / CGI animations, whimsical character mascots like Blubbums, and functional UI illustration. By blending warm architectural interiors with futuristic digital assets and collectible merchandise, the team creates a cohesive brand world that extends from physical retail spaces in Jakarta to mobile web experiences.

Vertical, Commercial, Clean

3D render / CGI

Advertising Campaign, Brand Film / Corporate Video