LBDO

Nov 2021

The brand identity for LBDO integrates a minimalist aesthetic with tactile elements, spanning digital, print, and out-of-home platforms. The visual language centers on a neutral palette punctuated by vibrant red, utilizing clean typography to create a cohesive system across packaging, stationery, and web design. This project leans into a warm, intimate tone, emphasizing textures through paper, glass, and skin. Creative production was led by graphic designers Universal Favourite, with copywriting by Cat Wall and motion direction by Cameron Fernandes. The photography, handled by Lauren Bamford, complements the identity through a mix of product-focused shots and lifestyle imagery, while stylist Natalie Turnbull defined the tactile art direction across the commercial collateral. The project makes extensive use of natural light to enhance the clean, matte finishes of the wellness products and branding materials.

Horizontal, Commercial, Clean

Natural light