Youthforia: Brand Identity

May 2021

Youthforia's brand identity project establishes a visual language defined by bold typography and high-contrast color blocking. Developed by Universal Favourite with photography by Jamie Heath, the project integrates lifestyle portraits, product packshots, and motion graphics across various touchpoints. The aesthetic utilizes saturated hues of neon green, coral, and purple, punctuated by geometric forms and playful modular props. The visual system transitions across formats, appearing in social media assets, outdoor wheat-pasted posters, and candid lifestyle photography. Techniques such as 3D rendering, film, and flash photography are employed to maintain a consistent energy throughout the identity, grounding the graphic elements with a tactile, modern finish.

Commercial, Horizontal, Graphic