Youthforia
Brand Identity
May 2021
Youthforia’s brand identity, developed by Universal Favourite with photography by Jamie Heath, establishes a vibrant visual system across digital, print, and physical touchpoints. The project spans cosmetic product campaigns and lifestyle imagery, utilizing bold graphic design and high-contrast color blocking to create a high-energy, youthful aesthetic. The visual strategy incorporates saturated typography, modular geometric elements, and clean product photography. Techniques such as 3D rendering and motion graphics are integrated with candid lifestyle portraits shot on analogue film, utilizing natural light and flash to maintain a relaxed, modern feel throughout the brand’s various media applications.
Commercial, Horizontal, Graphic
Cosmetics
