Mosh Brand Identity 2020

Description

This outdoor advertising campaign for Mosh features three posters mounted side-by-side on a weathered grey concrete wall above a concrete sidewalk. The left poster displays a vertical list of health and lifestyle topics in dark green typography on a pale background. The middle poster features a whimsical cartoon illustration of a doctor in a white coat holding an eggplant against a deep green background, accompanied by the text Speak to real doctors, not Dr. Google. The right poster shows a photographic portrait of a man looking into a mirror while touching his face, set against a green background with the text You are in safe hands. Universal Favourite and Mark Long contributed to the graphic design and illustration for the project.