Mosh Brand Identity 2020

Description

This outdoor advertising campaign for Mosh features three posters mounted side-by-side on a weathered grey concrete wall above a concrete sidewalk. The left poster displays a vertical list of health and lifestyle topics in dark green typography on a pale background. The middle poster features a whimsical cartoon illustration of a doctor in a white coat holding an eggplant against a deep green background, accompanied by the text Speak to real doctors, not Dr. Google. The right poster shows a photographic portrait of a man looking into a mirror while touching his face, set against a green background with the text You are in safe hands. Universal Favourite and Mark Long contributed to the graphic design and illustration for the project.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Skincare

Color

Background

Street

Context

Out of Home (OOH)