Monte and Lou: 2024 Campaign

Brand

Monte and Lou

Date

Jan 2024

Description

The Monte and Lou 2024 campaign captures a sun-drenched, resort-inspired aesthetic across a series of editorial portraits. Featuring a mix of vintage automotive settings and coastal landscapes, the work focuses on textured swimwear, detailed floral prints, and relaxed styling to define the season’s collection. Creative direction by Amber Mackay steers the project, with fashion styling by Katherine Green and hair styling by Michele McQuillan. Kellie Stratton provides make-up artistry for the sessions, which are captured by photographer Simon Upton. The imagery leans into a natural, warm-toned palette, utilizing natural light and clean compositions to highlight fabric textures and a polished, coastal atmosphere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Context

Advertising Campaign