Monte and Lou

Jan 2024

The 2024 campaign for Monte and Lou captures a relaxed, sun-drenched aesthetic across a series of editorial portraits. Centered on swimwear and resort wear, the project highlights intricate floral and paisley patterns paired with natural textures like straw, stone, and wood. Creative direction by Amber Mackay brings a cohesive, sophisticated tone to the imagery, supported by fashion styling from Katherine Green. Hair styling by Michele McQuillan and make-up artistry by Kellie Stratton complete the look, emphasizing a natural, sun-kissed appearance. Photographed by Simon Upton, the campaign utilizes natural light and warm tones, incorporating elements like vintage vehicles and coastal settings to evoke a polished, outdoor atmosphere.

Editorial, Vertical, Warm, Clean

Natural light

Swimwear

Advertising Campaign