Monte and Lou 2024 Campaign 2024

Description

This fashion campaign portrait for Monte and Lou features a model standing outdoors near water wearing a blue floral print one-piece swimsuit and a light-colored cowboy hat. Sunlight illuminates the scene, casting soft highlights and natural shadows across the composition. The model wears a delicate necklace and has curly brown hair framing her face. The background consists of natural water elements softly blurred under bright daylight. Creative direction was led by Amber Mackay, with fashion styling by Katherine Green and hair styling by Michele McQuillan.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

Ocean

Context

Advertising Campaign