Brand
Project2024 Campaign

Monte and Lou 2024 Campaign 2024
Associated creatives
Tags
Description
This black-and-white fashion editorial image for the Monte and Lou 2024 campaign features a model with long, voluminous curly hair posing beside a vintage car outdoors. She wears a patterned string bikini paired with a matching patterned sarong, which she holds draped in her hand. Natural daylight illuminates the scene, highlighting the textures of the swimwear and the surrounding foliage. The composition captures a relaxed yet sophisticated mood typical of high-end resort wear advertising. The image was styled by Katherine Green, with creative direction by Amber Mackay and hair styling by Michele McQuillan.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Jet Black (50%)
Pure White (50%)
Background
Garden
Context
Advertising Campaign