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BrandMoMA
ProjectBrand Identity
White sans-serif typographic flow chart connected by curved white lines against a textured orange background.

MoMA Brand Identity 2025

Associated creatives

Regrets Only
Regrets OnlyGraphic Design

Tags

typographic diagramtypographic flow chartbrand identity typographywhite typographyorange background

Description

This graphic design piece for the MoMA brand identity project, created by Regrets Only, features bold white sans-serif typography arranged in an interconnected flow chart against a rich, textured orange background. Words such as look, immerse, meet, feel, delve, discover, wander, ponder, play, linger, and here are linked together by curved lines and right-angled connectors. The composition uses a warm color palette with a tactile paper grain visible throughout the rusty orange backdrop. The clean, modern typographic arrangement creates an engaging visual system for museum branding.

Style

Commercial, Square, Warm, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Burnt Orange (90%)

Background

Solid Colour

Context

Advertising Campaign