MoMA Brand Identity 2025

Description

This video showcases a brand identity project for MoMA, featuring a large digital display screen mounted on a dark pillar within a modern museum lobby. The pale pink screen displays the text Member Evening alongside dynamic, animated dark pink curved line graphics that drift across the frame. The polished stone floor reflects the ambient interior lighting of the public space. In the background, modern museum architectural elements including escalators and minimalist seating are softly visible. The clean graphic motion design highlights the museum event branding in an institutional setting.