M&M's What Else 2026

Description

This commercial campaign video for M&M's titled What Else, created by BBDO New York, opens with a close-up shot of a hand holding a bitten blue candy revealing its puffed caramel center. The scene cuts to a living room where two women converse on a red sofa before animated M&M characters appear beside them. The video concludes with a product shot of an M&M's Caramel Pop'd bag surrounded by floating candy pieces against a dark background.